About Me - Hi!

Hi! My name is Ago—a family name that embodies the spirit of "go," which has become a core part of my identity symbolizing joie de vivre. A perfect match for my energetic and curious nature.

A Los Angeles native who now calls New York City home, my journey with animals has been nothing short of transformative. We were one magic bean away from being the Dolittles. Growing up in a family that chooses animals over humans, I've developed a deep understanding and love for them. My upbringing was surrounded by a diverse menagerie at my parents ranch that included dogs, horses, goats, pigs, sheep, ducks, turtles, birds and rescue animals. This bond with animals ignited my passion and led me to start East 78 Pet Goods.

A music publicist by trade and 20 years in the industry, I'm finally working with real animals whom I call "my rockstars" - we are more than just pet enthusiasts; we are animal advocates. We translate their "barks," "meows," "neighs," and "oinks" into actions that prioritize their safety and comfort. Our aesthetic focus on minimalist designs adds luxury to your home, while the functionality of our products makes pet care easier and more convenient for pet parents.

The shop name is an ode to the Upper East Side, where I've lived for a decade with my Jack Russell, Jagger. This neighborhood is home to some of the city's most iconic landmarks, including Central Park, the Museum Mile, and luxurious shopping along Madison Avenue. 

Ago still lives on the UES with two new black kitties named Harp and Xylo, and visits her family ranch in Los Angeles for all the animal love.

We will be dropping our collection in addition to brands we love and value that we want to introduce you to!